- Run your own world of kaneva server install#
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Virtual worlds are no longer sources of amusement or recreation-they are now fully functional communication and networking tools. Over the past several years, virtual worlds have become increasingly popular.
We’ll see.Appendix: Resources: Spanning the Globes: InterWorld Organizations Vivaty hopes to prove that, given the right context, this kind of branding can thrive. This sorts of virtual-world advertising hasn’t worked that well because it was disconnected from the regular Web and people’s social networks. The gallery of virtual items features products that can be found at Target, of course. It’s a back-to-college thing where students can play around with furnishing and decorating their own rooms. For instance, today Target is launching its own Vivaty-powered Facebook application called the Target and Coke Zero Virtual Dorm Room. The big money, though, could be in branded scenes and Websites. It would be similar to videogame advertising, except that it need not be disconnected from ad campaigns on the Web. He also thinks there are obvious advertising opprotunities, including videos on the in-room screen, posters, and billboards, virtual product placement. The way he plans to make money is to become the virtual “cash register” for all the virtual goods he expects will be traded between Vivaty users. He wants to bring the Web into the 3D world. McCurdy doesn’t want to create another walled garden. Vivaty Scenes are created using standard Javascript and PHP, and can be hosted on standard Web servers. While Vivaty is hosting all the rooms to begin with, its technology is architected to become distributed, like the Web itself. The beauty of the Web is that it is an unknown number of links. If you wanted to build the original 2D Web, you wouldn’t build it knowing the exact size of every Webpage. Making a dig at the parcel approach used by Second Life to distribute and develop virtual land, McCurdy notes: But he thinks that treating virtual worlds like a big online videogame is a mistake. McCurdy used to be the VP of worldwide technology at Electronic Arts, where he started Ultima Online. Here is a demo video that shows what you can do in a Vivaty Scene. Vivaty Scenes work only with AIM and Facebook for now, but they can work with other services such as iGoogle, My Yahoo, or as standalone Web pages. It is extending the Web to 3D environments. That is what is exciting about Vivty Scenes. Even objects within each room can each have their own URL. Since they have regular URLs, each 3D scene can be linked to from the regular Web. That could be a game-changer if Vivaty’s platform takes off. Every virtual environment-we call them scenes-is a URL. We are enabling full-featured 3D experiences inside a Web browser, instead of a separate application like Second Life. It raised $9.2 million in August, 2007, and a $200,000 seed round before that. Vivaty is backed by Kleiner Perkins and Mohr Davidow. They are more along the lines of Second Life or a Sims videogame. The graphics are a cut above what you’d find in pre-teen virtual-world social networks like Club Penguin, Habbo Hotel, or Cyworld. The best part is that you can bring in photos from Flickr and Facebook, or videos from YouTube and display them on screens in your room.
Run your own world of kaneva server install#
You can set the theme, decorate with furniture and other virtual goods, and chat with the avatars of friends who enter your room (they need to install the app as well).
These are realistic rooms that act as virtual personal environments-a 3D version of your personal page. Vivaty Scenes is launching today in public beta on AIM and in Facebook.
Run your own world of kaneva server mac#
(Firefox support on PCs is coming in a few weeks, but Mac support is being pushed off further).
Run your own world of kaneva server windows#
By “plain,” I mean only Internet Explorer on Windows machines-which for now is what you need to experience Vivaty Scenes. The 3D Web is starting to make inroads into the plain old browser.